The people
steering the ship
Our leadership team blends startup grit with scale-up expertise.
They've built Booksy from a bold idea into a global platform - and they're here to make sure we keep building bravely, growing sustainably, and staying true to what matters.
We started Booksy to give time back to the people who make others feel their best. That mission still drives every decision we make.
— Stephan Batory, Founder and CEO
Stefan co-founded Booksy in 2014 with a vision to transform how beauty professionals run their businesses. His commitment to service, impact, and building solutions that last has shaped Booksy into the platform it is today - and his ambition for what's next keeps us pushing forward.
Tech at Booksy means pushing what's possible - while staying grounded in prioritizing impact. We experiment at the edges, but we ship at the core.
— Selim Dogguy, Chief Technology Officer
Selim oversees Product and Tech, the engine behind everything we build. He's responsible for ensuring our platform scales globally, ships fast, and solves real problems for hundreds of thousands of businesses every day.
Success of my team is what determines whether your best people stay, whether your teams perform under pressure, and whether the business can scale.
— Greg Sheppard, Chief People Officer
Greg leads People & Culture, guiding the heartbeat of a borderless, remote-first, global workforce. Across dozens of time zones and multiple markets, his mission is simple: ensuring Booksy remains the ultimate environment for world-class work.
Finance is a strategic partner to the business, guiding how Booksy allocates resources to fuel our success.
— Kristina Salen, Chief Financial Officer
Kristina oversees Finance, ensuring our business remains strong, our growth is sustainable, and we're investing strategically in the future of Booksy.
Compliance at Booksy is a growth enabler, not a hurdle. It lets us grow confidently and protect what we've built here.
— Ewelina Macewicz, General Counsel
Ewelina leads the Compliance Team, ensuring Booksy operates with integrity across all markets. She provides the counsel and frameworks that allow us to scale bravely and responsibly.
Marketing is about showing up where our community is - and speaking to what actually matters to them. That means understanding the real pressures beauty pros face and showing up with something genuinely game-changing.
— Nina Etienne, VP Marketing
Nina leads Marketing, responsible for how we show up in the world, attract new providers and clients, and tell the Booksy story in ways that resonate across markets.
Product excellence at Booksy isn't measured by the number of features we ship, but by the measurable impact we deliver to Beauty Pros and their clients. Behind every booking is a business built from scratch; we turn that operational complexity into growth.
— Adam Kwiecinski, Chief Product Officer
Adam defines and drives the product direction at Booksy, ensuring we build what Beauty Pros need and their clients love. He balances bold innovation with practicality, keeping us focused on impact over noise.