From field sales rep to GTM Enablement Manager in under a year - Gisselle's story
by Gisselle Peralta10 minute read
By Gisselle Peralta, GTM Enablement Manager
I joined Booksy in August last year as a field sales rep. I'm now writing this as a GTM Enablement Manager. If you do the math, that's a fairly steep line on a graph.
How? Booksy is the kind of place where, if you go looking for the gap, you can usually jump into it. Nobody hands you a ladder. You build the staircase as you go.
The real story behind why I joined Booksy isn't on my resume. I'd just had my second daughter, Charlotte Ann. She's 17 months now. I'm also a licensed realtor, so it's not like I had no options. But after she was born I realised something I wasn't expecting - I was losing the version of me that was independent, goal-oriented, ambitious. The version of me I actually liked.
So I went back into the workforce on purpose. I needed to feel like I was part of something big again.
I had two offers. I took Booksy because Booksy was just standing up the US territory. There was going to be change. There was going to be mess. There were going to be things nobody had figured out yet. To some people that sounds like a red flag.
To me it sounded like room to move.
A few months into my role, the US team made a strategic call to lean harder into salon suites - independent pros operating out of their own private studios.
I saw a gap, so I jumped into it.
It wasn't my patch. I'm a field rep. Salon suites weren't on my list. However, I was all in after knowing that my colleagues were overseeing this and needed reps to help them get accounts.
I went through many salon suite in my territory. I set up meetings with providers for the team. We took people to lunch. We closed accounts. I made this my priority. Not because anyone told me to - because I could see where the business was going, and I wanted to be useful in that direction.
Nobody stopped me. Nobody said "that's not your role." That's the part people miss about Booksy. The trust isn't a perk. It's the operating model. You're expected to use it.
Six months later, I'm a GTM Enablement Manager.
I'm not in the field every day anymore. I'm helping build the playbooks, the training, the systems that make every other rep on this team better at the thing I was just doing. The role didn't exist before. I grew into a shape the Booksy (and I) needed, and the title followed.
What I'd tell someone thinking about joining
Booksy isn't for everyone. I'll say that plainly because it's true.
If you want a defined career ladder with five clear rungs and a five-year plan handed to you on day one - this isn't it. Priorities will shift. Roles will blur. The thing you were hired to do might not be the thing you're doing in six months. Some people find that exciting. Some people find it exhausting. Both reactions are valid; only one of them is going to be happy here.
But if you're the kind of person who looks at a fast-moving company and sees opportunity rather than chaos - pay attention.
A few things I'd say to anyone considering it:
- Lead with character. You don't have to be the most experienced person in the room. In sales especially - at Booksy, the reps who win are the ones who genuinely care about the people on the other side of the conversation. Skills can be taught. Caring can't.
- Don't wait to be asked. If you see a gap, walk into it. The worst that happens is someone says no. The best that happens is you build the next version of your own job.
- Take the change seriously, but don't take it personally. Things will move. That's the deal. Move with them and you'll find growth in places no org chart could've shown you.
I came back to work because I needed to feel like myself again. What I didn't expect is that I'd find a version of myself I hadn't met yet.
That's growth between the lines. That's why I'm staying.
